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    Advertising’s Role in the CTV Viewer Experience

    • Beachfront News (26)
    • Case Studies (2)
    • Industry Insights (30)
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    Industry Insights

    Advertising’s Role in the CTV Viewer Experience

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    Industry Insights

    CTV Ad-Supported Inventory Jumped 3x in 2020, Infrastructure Issues Persist

    Transparency
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    Industry Insights

    Transparency in Programmatic Needs Less Talk, More Action

    CTV Ad Podding
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    Industry Insights

    CTV Ad Tech Needs a Makeover — Here’s How to Fix It

    Connected TV
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    Industry Insights

    Why CTV Advertising Needs Podding: A Q&A With Frank Sinton

    TV[R]ev Local TV
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    Industry Insights

    Eyes on Local: Sponsor Spotlight with Chris Maccaro

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    Beachfront News, Industry Insights

    CTV Needs Nimble Innovation — Not 1.0 Ad Tech

    Automation
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    Industry Insights

    Automation Poised to Play Big Role in Scatter Markets

    Beachfront Pod Bidding Built on Prebid
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    Beachfront News, Industry Insights

    Building on Prebid Brings Numerous Benefits to CTV Publishers

    Pod Bidding for CTV
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    Beachfront News, Industry Insights

    Premium CTV Content Deserves More than “Header” Bidding

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