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Inside CTV's Biggest Opportunities & Challenges - The Three Year Perspective

The adoption of connected TV (CTV) continues to grow at a rapid pace, giving rise to key CTV advertising trends that are set to transform the industry over the course of the next three years. 

As viewer habits evolve and ad-supported streaming services start to outpace subscription-based options, eMarketer forecasts that CTV ad spending in the U.S. will exceed $35 billion by 2026. Amidst this significant growth, it becomes increasingly important for the industry to address and tackle the various complexities that continue to arise within the CTV advertising landscape.

To provide insight on how to navigate CTV's biggest opportunities and challenges, Beachfront’s Head of Partnerships, Tom St. John, recently joined a panel discussion at VideoNuze’s fourth annual Connected TV Advertising Summit. St. John shed light on the future state of the CTV advertising market alongside industry leaders from Havas Media, A+E Networks, Samsung Ads, Crackle Connex, and VAB. 

The session is available for on-demand viewing above, and on the VideoNuze site. If you have follow-up questions from the discussion, or if you’d like to learn more about how Beachfront is helping media owners and programmers stay at the forefront of key CTV advertising trends, please reach out to us here: