The Big Picture: Trends and Opportunities in CTV in 2023
Published by Beachfront Marketing on
Connected TV continues to evolve as a medium for advertising, offering new opportunities for media buyers and sellers alike.
Connected TV (CTV) is one the hottest sectors of the advertising industry, forecast by eMarketer to grow 27% in 2023 to $27 billion in the U.S. alone. Despite looming macroeconomic headwinds, CTV continues to enjoy significant advantages by combining the best of TV advertising’s sight, sound and motion, with digital advertising’s targeting and measurement capabilities. Still, many challenges remain as the medium continues to evolve.
To discuss these challenges and the most significant factors influencing CTV this year, our Head of Operations and Strategy, Laura Wu, recently joined a panel discussion at VideoNuze’s CTV PREVIEW 2023 Summit. Featuring other speakers including Mediaocean’s Aaron Goldman, Warner Media Group’s Paul Josephsen, Madison & Wall’s Brian Wieser, and VAB’s Danielle DeLauro, the panel explored the biggest trends and opportunities facing CTV in 2023.
An on-demand version of the session is available above, and on the VideoNuze site. If you have any follow-up questions on the panel discussion, or if you’re interested in learning more about how Beachfront is helping media buyers and sellers capitalize on opportunities in CTV, please reach out to us here: