How an International Media Owner Improved Connected TV Revenue and Ad Operations with Beachfront
Published by Beachfront Marketing on
An International Media Owner operating in the U.S. and LATAM had recently jumped into the programmatic ecosystem to bolster their monetization efforts. After a few months of testing and deploying various programmatic partners, it became increasingly difficult for the Media Owner to manage disparate sources of demand.
In surveying the market for a solution, the International Media Owner selected Beachfront’s Unified Decisioning technology and team of programmatic experts. Using the technology, the Media Owner enabled over 20 demand partners — spanning SSPs, DSPs, and direct advertisers — for real-time bidding against robust ad mediation settings.
Download your copy of the case to see how Beachfront’s Technology enabled the International Media Owner to:
- Drive significant lifts in CTV revenue, CPMs and fill rates across geographies and within FAST environments — including 4x CPM growth in the U.S. market.
- Unify demand management and ad mediation across more than 20 advertising partners, including SSPs, DSPs, and direct buyers.
- Improve advertising operations by resolving key challenges that had been placing a resource strain and burden on their business.