By Frank Sinton

Published on August 02, 2018

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.

Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media.

 

AT&T’s move to acquire AppNexus is a strategic one to position the company within its growing digital footprint. While AT&T has long been one of the largest advertisers in the United States, placing its own creative and managing others’ creative are two separate challenges. AppNexus sets up AT&T to leverage a mature digital marketplace without having to build one from scratch.

 

We already know they’ll be focusing on video, and the incorporation of AT&T’s customer data…Read more on AdExchanger.