By Frank Sinton

Published on February 19, 2016

"Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media.

Snapchat, the mobile app beloved by millennials, is having what some are calling its “Facebook moment” by attracting broad attention from mainstream audiences and media as its user base tops 100 million.

As a result of this growth, The Wall Street Journal advised business people to explore the potential implications Snapchat may have on their companies… 

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