By Frank Sinton
Published on July 13, 2017
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.
Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media.
Video advertising has seen astronomical growth in the last two years. The average per-brand spend has jumped 67% over the past two years alone, from $5.6 million in 2015 to $9.4 million in 2017, according to the IAB’s recent NewFronts study.
At the same time, 61% of respondents also said they’d be….Read more on AdExchanger.