Published by Frank Sinton on
Connected TV ad tech needs change. As a whole, the industry remains inefficient, both on the publisher side, where we can drive more revenue, and on the advertiser side, where we can drive more effective ROI, increase placement transparency, and reduce costs. How? CTV needs to be more like TV. Let me explain.
How did we get here? The Web
CTV advertising is a $7 billion industry for.....Read more in StreamingMedia: