Amplifying CTV Monetization with Unified Decisioning
Published by Beachfront Marketing on
Amid surging connected TV (CTV) consumption in 2020, Freebie TV experienced strong growth in viewership and inventory yield as they expanded their distribution partnerships, content portfolio, and relationships with advertisers. With premium movies and TV, the ad-supported service sought to elevate their existing monetization strategies and sales channels to further accelerate revenue growth.
To do so, Freebie TV tapped Beachfront’s Unified Decisioning engine to deploy ad podding across their rapidly-growing CTV inventory. Download our latest case study to learn more about how the technology drove significant increases in fill, eCPMs, and yield: