By Beachfront Marketing

Published on April 06, 2021

TV Ad Activation

The television landscape is evolving with the rise of over-the-top (OTT) streaming, yet traditional pay TV remains as one of the most engaging and popular forms of media today. The process for activating TV ads, however, is time-consuming and antiquated — often taking media buyers weeks to months to get their campaigns live on the big screen.


In order to solve these challenges and accelerate TV ad activation, Beachfront built a cutting-edge solution that brings real-time, programmatic buying capabilities to linear spot TV. We then teamed up with a leading technology brand to deploy a pilot campaign.


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