Publishers’ Perspective: How to Win in the Connected Living Room
Published by Beachfront Marketing on
Premium ad-supported video services – including on-demand, live, linear and a combination – are having a big impact as consumers augment their SVOD choices. How are publishers winning in the connected living room – gaining audiences and monetizing effectively?
Connected TV (CTV) and streaming are growing considerably as viewer habits continue to change and ad budgets shift across screens. eMarketer, for example, projects that CTV ad spend will eclipse $19 billion this year in the U.S., and grow even further to nearly $35 billion by 2025.
With connected TV being a top priority for many in media, advertising, and technology, VideoNuze hosted their inaugural Connected TV Advertising Preview: 2022 Summit in late January to provide an outlook on the year ahead in CTV. The virtual event (which Beachfront proudly supported) featured a range of senior industry executives — including our own Head of Advanced TV Product, Daniel Church — who each shared their thought-leadership and perspective across various panel discussions and interviews.
To provide insight on the supply-side of the industry — and specifically how today’s publishers are gaining audiences and monetizing inventory — Church joined Vevo’s Rob Christensen, Roku’s Meredith Goldman, and Tubi’s Tyler Fitch for a lively panel discussion. The session, “Publishers’ Perspective: How to Win in the Connected Living Room,” is available for on-demand viewing above and on the VideoNuze site.
If you have follow-up questions on the session, or if you are interested in learning more about how Beachfront is helping publishers and programmers win in the connected living room, please reach out to us here: