Navigating the Shift from Linear TV to Streaming
Published by Beachfront Marketing on
As the TV industry continues to navigate unprecedented disruption, there’s been a significant increase in the adoption of connected TV (CTV) as a medium for both viewing and advertising. Amid this explosive growth, advertisers and programmers alike have started shifting their focus from linear TV to streaming.
CTV and streaming are significant drivers of change in the TV and video industry. In the U.S. specifically, most TV households now have at least one connected TV, with many having multiple. With consumption surging and ad-supported streaming services growing leaps and bounds, eMarketer is forecasting that CTV advertising in the U.S. will increase to over $34 billion by 2025.
To provide a detailed outlook on how this growth is unfolding, VideoNuze hosted their third annual Connected TV Advertising Summit in June 2022. The virtual event featured various senior executives from agencies, programmers, and tech platforms — including our own VP of Business Development, Marni Rommel — who each shared their insight, expertise, and perspective on the state of the CTV advertising market and previewed what’s in store for the future.
Rommel specifically joined A+E Networks’ Stacie Danzis, VIZIO’s Travis Hockersmith, and Paramount Streaming’s Christo Owen for an engaging panel discussion on the shift in viewership from linear TV to streaming — and how ad budgets are following the eyeballs. The session, “Transitioning from Linear TV to Streaming,” is available for on-demand viewing above and on the VideoNuze site.
If you have follow-up questions on the session, or if you are interested in learning more about how Beachfront is helping media owners and programmers capitalize on the growing CTV advertising market, please reach out to us here: