Improving Monetization with Ranker
Published by Beachfront Marketing on
In 2017, Ranker integrated its first video header-bidding wrapper, but there weren’t many solutions ready to bid into a wrapper environment with video. Ranker needed a solution that helped better monetize its vast video library, while making it a more lucrative means to serve programmatic advertising — in a brand-safe, fraud-free environment for partners. Video header bidding was still in its infancy, and Ranker needed an experienced solution provider to ensure success.
They turned to Beachfront, who was ahead of the curve and ready to go as one of the only companies experienced to handle the implementation of video header bidding. Ranker integrated Beachfront’s sophisticated video SSP platform to increase exposure for their video content across desktop and mobile web. Download our case study to learn more and see the results: