IAB Brand Disruption Summit: Programmatic & Addressable TV For All
Published by Beachfront Marketing on
How To: Modernize Media Buying Across Today’s Convergent TV and Video Platforms
The TV media ecosystem is rapidly evolving as consumer habits continue to change. In the background, advancements in programmatic and addressable advertising technology are affording brands of all sizes new opportunities to deliver impactful creatives on the biggest screen in the home.
To unpack these opportunities in greater detail, Beachfront hosted an informative, deep-dive discussion during the IAB’s 2021 Brand Disruption Summit. Featuring leading experts in media and advertising, the panel explored how a variety of brands — from established category leaders to DTC disruptors — can modernize their TV media buying strategies to drive growth, equity, and outcomes through innovative advertising technologies.
If you are interested in learning more about how Beachfront is helping brands drive effective and accountable advertising across TV screens, please reach out to us here: