https://www.ibc.org/trends/addressable-ads-delivering-a-personalised-viewing-experience/6940.article
https://www.ibc.org/trends/addressable-ads-delivering-a-personalised-viewing-experience/6940.article
https://martechseries.com/video-interview/martech-video-interview-with-frank-sinton-president-and-founder-at-beachfront-media/
https://www.nexttv.com/news/adledger-pilot-finds-cryptortb-protocol-prevents-digital-fraud