https://www.nexttv.com/news/networks-adopt-ad-serving-tech-from-beachfront-via-canoe
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https://www.nexttv.com/news/networks-adopt-ad-serving-tech-from-beachfront-via-canoe
https://www.adexchanger.com/tv-2/beachfront-and-canoe-are-paddling-programmatic-tools-to-tv-inventory/