https://www.businessinsider.com/how-tiktok-could-grab-streaming-tv-viewers-and-advertisers-2022-6
https://www.cynopsis.com/cyncity/is-linear-tvs-current-addressable-infrastructure-built-for-the-future/
https://www.beet.tv/2022/05/media-transparency-underpins-ctv-ad-outcomes-beachfronts-katie-long.html
https://www.videonuze.com/article/beachfront-s-vp-business-development-marni-rommel-on-key-ctv-ad-trends