https://www.videonuze.com/perspective/ctv-content-metadata-and-the-need-for-a-standardized-taxonomy
https://www.mediapost.com/publications/article/378716/political-ads-through-programmatic-streamline-appr.html
https://www.ana.net/miccontent/show/id/ii-2022-10-end-of-year-ads
https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Basis-Curates-Beachfront-Magnite-and-Xandr-Inventory-for-Political-Advertisers--155294.aspx
https://www.nexttv.com/news/networks-adopt-ad-serving-tech-from-beachfront-via-canoe
https://www.adexchanger.com/tv-2/beachfront-and-canoe-are-paddling-programmatic-tools-to-tv-inventory/