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Free Premium OTT Exploding, Better CTV Ad Experiences Next

It’s no secret that streaming TV is booming right now. From recent news that Vizio’s SmartCast viewership sessions were up over 50% amid quarantines, to services like HBO opting to release a ton of free video content, the already active space continues to heat up as consumers search for premium video content. As everyone gets in on the streaming boom, it becomes crucial for services to differentiate themselves.

Obviously, content is a big part of that, and.... Read more in Broadcasting & Cable