Press

https://www.adexchanger.com/tv-and-video/convergent-tv-is-a-mirage-until-we-have-scaled-infrastructure/

https://www.beet.tv/2022/01/broadcasters-shouldnt-fear-ad-sales-automation-beachfronts-maccaro.html

https://www.videonuze.com/perspective/understanding-the-intersection-of-addressable-tv-and-ctv

https://advertisingweek.com/no-its-not-just-you-buying-tv-ads-is-getting-harder-heres-why/

https://www.nexttv.com/news/advanced-advertising-catching-up-on-addressable-tv

https://www.rapidtvnews.com/2021110561522/viant-partners-with-beachfront-to-scale-real-time-programmatic-buying-of-linear-and-ctv.html#axzz7Bdae2nPh

https://www.rbr.com/viant-beachfront-partner-up-for-programmatic-pact/

https://www.beet.tv/2021/08/addressable-advertising-marks-convergence-of-linear-ctv-execs-from-beachfront-vizio-digitas-discovery-canoe-vevo-the-trade-desk-and-premion.html

https://www.tvrev.com/news/beachfronts-st-john-on-why-decision-making-tech-will-drive-addressable-tv-advertisings-evolution

https://www.tvrev.com/news/video-vizio-sees-open-standards-as-essential-to-addressable-advertisings-future?rq=adam%20gaynor