Effective Date: [07.14.2020]
INFORMATION WE COLLECT AND HOW WE COLLECT IT
Information you provide to us
Certain parts of our Website may ask that you voluntarily provide us with personal information. For example, we may ask you to provide us your name, address, telephone number or email address and contact preferences when you subscribe to our marketing communications, schedule a demo or request more information about the Services. If you choose to correspond with us through email, we collect and retain other information that you send us, such as the content of your email message and our response.
When you apply for a job with BFM, we collect the employment-related information you submit, such as job preferences, work history and similar information provided in your application.
Information we collect automatically
When you interact with our Website and marketing emails, we collect certain information automatically. Some of this automatically-collected information is personal information under certain laws.
The information we collect automatically includes your IP address, browser and operating system information, clickstream data (referring website address, web pages visited and time and date of visit, links clicked), device type and ID, cookie ID, language and other technical information.
HOW WE USE INFORMATION
We use the information that we collect on or through the Website:
- To respond to your requests or provide you with information that you request;
- To communicate with you about updates to our Services;
- To maintain our Website and tailor our Website to your needs;
- For data analysis, such as identifying usage trends, determining the effectiveness of our marketing and to enhance, customize and improve our Website;
- To comply with and enforce applicable legal requirements;
- To prevent, detect, identify, investigate, respond and protect against potential or actual claims, liabilities, prohibited behavior and criminal activity; and
- To notify you about important changes to our Website or Services and special opportunities we think you will find valuable. You may notify us at any time if you do not wish to receive these emails by contacting us at email@example.com or clicking the “unsubscribe” link in our emails.
HOW WE SHARE YOUR INFORMATION
We disclose your personal information to:
- our vendors and business partners that or who provide data processing services to us, such as services that provide functionality on the Website or enhance the security of our Website;
- any other person or entity with your consent where required or otherwise as permitted by applicable law.
We also may share personal information with any competent law enforcement body, regulatory, government agency, court or other third party if we determine disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights or (iii) to protect your vital interests or those of any other person.
Cookies set by us are called “first party cookies.” First-party cookies enable us to track how often people are using the Website, the specific pages visited and similar actions.
Cookies set by other parties are called “third party cookies.” Third-party cookies enable certain features such as social media, advertising, interactive content and analytics. The parties that set these third-party cookies can recognize your browser or device both when it visits the Website and when it visits other websites.
You can set your web browser to reject cookies. You do not need to have cookies turned on to use the Website. You may, however, find that some areas of the Website are slower or do not function at all if cookies are disabled. To learn more about cookies generally, visit http://www.allaboutcookies.org.
The Website also may from time to time use clear GIFs (also known as pixel tags or web beacons). A clear GIF is computer code that contains a unique identifier that enables us to monitor user activity and traffic of the Website. We may use GIFs to gather aggregate information on visits to the Website, track usage of website links and assist with features of the Website.
Generally, the information collected through cookies does not directly identify you to us personally and is aggregated with other data to create advertising segments, such as “YouTube user.” If you are no longer interested in receiving interest-based ads, you can opt-out by visiting http://optout.bfmio.com/analytics/optout.
Our Policy On Do Not Track Signals. Most web browsers incorporate a “Do Not Track” (“DNT”) or similar feature that signals to websites that a user does not want to have his or her online activity and behavior tracked. If a website that responds to a particular DNT signal receives the DNT signal, the browser blocks that website from collecting certain personal information about the browser’s user. Not all browsers offer a DNT option and DNT signals are not yet uniform. For this reason, many website operators, including BFM, do not respond to DNT signals.
HOW WE PROTECT AND RETAIN INFORMATION
We use technical, physical and administrative safeguards intended to protect the personal information that we collect from and about you through the Website. Our safeguards are designed to provide a level of security appropriate to the risk of processing your personal information and include (as applicable) measures to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and a procedure for regularly testing, assessing and evaluating the effectiveness of technical and organizational measures for ensuring the security of the processing of personal information.
We retain personal information that we collect through the Website for as long as we have a legitimate business need to do so and, when we no longer have a legitimate business need, we dispose of personal information in accordance with applicable law.
CHOICES ABOUT YOUR PERSONAL INFORMATION
If you receive marketing emails from us, you can opt out at any time by clicking the opt-out or unsubscribe link in the marketing email. Once you opt out, we will no longer send you marketing emails but still may send you emails with transactional information related to your BFM account.
LINKS TO OTHER WEBSITES
Please note, too, that BFM requires sellers of advertising inventory through the Beachfront Platform to post their own privacy policies.
The Website is not intended for use by minors (i.e., a child under the age of majority in a particular jurisdiction). BFM does not knowingly collect personal information from minors. Consistent with the requirements of applicable law, if we learn that a minor has improperly provided us with personal information, we will use that information only to respond directly to that minor (or his or her parent or legal guardian) to inform the minor that he or she cannot use the Website and subsequently will delete that information.
INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
Our servers are located in the United States and some of the vendors and other third parties with which we share personal information are located in and may transfer personal information to other jurisdictions. These other jurisdictions may have data protection laws that are different from the laws of your place of residence (and, in some cases, not as protective). When we or our agents transfer personal information across jurisdictional border, we use appropriate safeguards to ensure that your personal information is protected in accordance with applicable law, such as implementing the European Commission’s Standard Contractual Clauses for transfers of personal information with our customers based in the EU.
Beachfront Media, LLC
5 Bryant Park, 18th Floor
New York, NY 10018