Demand partners rely on Beachfront’s unique inventory, unrivaled transparency, advanced targeting and real-time analytics -- all in the convenience of one unified video advertising platform.
As media consumption fragments, understanding how and where to reach your audience is more important than ever.Whether trying to engage with consumers on traditional channels, via mobile apps or through a variety of other streaming options, advertisers must be able to quickly deliver impactful campaigns to audiences -- reaching them at the right time, in the right context and with the right message.
Extend Reach
Across Screens
Beachfront integrates directly into digital publishers across CTV, desktop and mobile; as well as directly integrating with MVPDs, combining traditional TV inventory and digital OTT inventory more easily accessible to modern demand side ad buyers.
Gain Real-Time Transparency Into Ad Delivery
To foster transparency and eliminate wasted ad spend, Beachfront provides bid-level analytics in a real-time interface. These granular, cross-screen insights help advertisers ensure quality delivery of their campaigns, regardless of where the inventory runs.
Ensure Quality,
Brand-Safe Delivery
Beachfront delivers premium video inventory that’s free from fraud, viewable and brand safe. Partnering with leading verification providers - such as Moat and WhiteOps - advertisers can avoid wasted by ensuring ads are viewable, free from fraud and delivered in brand safe environments.
“What we're saying is CTV advertising just needs a change. It needs to become more like TV and we need to give these tools to publishers and to advertisers so they can transact this way.”
“These are problems that are commanding more attention but what we really need is disruptive innovation on the sell side — in collaboration with publishers — to fix it rather than always looking to the buy side.”
“While the ad industry continues to invest in the $9 billion connected TV (CTV) market that it hopes will bridge the best of television and digital advertising, opening up set-top box VOD inventory provides an inroad into monetizing the $70 billion traditional TV marketplace.”
